Videos bring storytelling into your marketing and connect with your customers in a powerful way. Videos immerse the audience in your content and make them feel like a part of the journey.

In this episode, we welcomed Mike Connell, President and Owner of KC Visuals Unlimited, a video production and video marketing company that’s been telling stories through video since 1988. Mike is also the author of “The Book on Powerful Video Marketing: Crushing it With Promos the Convert” which we dig into on the show.

Mike talks to us about the importance of scripting, how long it can REALLY take to produce a quality video, when a video series can be useful to developing good B2B storytelling, and the pivotal moments in video history when user-generated content took off.