Welcome back to Louisa’s January Series. After the success of the 2024 series, she wanted to return with something deeper, more practical and more psychology-led for 2026.

Creating a new identity and also challenging some of the conditioning we've all be subjected to over the years will also make this whole process a lot easier. Today we look at how alcohol shapes your identity and what to do with that information.

Louisa Evans is a psychology-based practitioner, clinical hypnotherapist and the host of the Sober Rebel podcast. She specialises in helping people change their relationship with alcohol in a grounded and realistic way, using a blend of cognitive behavioural approaches, emotional regulation, habit science and nervous system understanding. Her work focuses on grey area drinking, midlife identity shifts, and supporting people ...