In today’s competitive landscape, how do you make your solution the clear choice for your best-fit customers?

Join us as we uncover the secrets to a compelling sales pitch with April Dunford, author of Obviously Awesome and her latest, Sales Pitch.

April reveals how to transform your pitch into a story that helps customers navigate their options, understand the trade-offs, and confidently choose your solution. She also explains why many companies struggle to carry their positioning into sales conversations and how to bridge that gap.

Hosts: Rowan Noronha & Morgan J Ingram

Guests: April Dunford

Producer: G ...