Claudia Speidel is a PhD candidate at the University of Technology Sydney.

Show Notes: https://bit.ly/tkm008

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Claudia Speidel is a marketing strategy consultant and educator. Through qualitative research methodologies, she draws on consumer insights to advise businesses in communication strategy, market positioning, and product development. She has extensive experience in cross-cultural communications throughout Europe and Australia, engaging with a wide range of industries including Fast Moving Consumer Goods, education, pharmaceuticals, and tourism. During her career, she participated in various multi-national communication campaigns and international product launches. Claudia has also worked as a business, marketing, and communication lecturer, deve ...