The Growth Signal

The Growth Signal

di Alyssa Nolte

Stagione 1

Own Your Weird: Why Authenticity Beats Algorithms with Jason Clark

Tired of the same copy-paste “professional” posts on LinkedIn? Jason Clark says it’s time to own your weird. In this conversation with Alyssa Nolte, they rethink what it means to show up as your real self in business and why being a little strange might actually be your greatest advantage. Jason shares stories from his wild career path (from rave promoter to agency owner) and how hiding his quirks once held him back. Alyssa opens up about her own fear of letting her “freak flag fly” online and how authenticity builds real trust faster than any algorithm ever could. Why listen: If you’ve ever felt pressure to fit in or post the “right” kind of content, this episode will help you rethink how to connect, sell, and lead in a more human way. Key takeaways: Authenticity builds stronger customer relationships than polished perfection. Joy attracts opportunity—talk about what lights you up. The right people will connect with the real you (and the wrong ones will self-select out).

Are We Headed for More AI Friends Than Human Ones? with Raj Singh

What happens when people start preferring AI over humans? Raj Singh joins Alyssa Nolte to explore a bold idea...that we may soon have more AI friends, coworkers, and companions than human ones. Together, they rethink what it means to build relationships, do meaningful work, and stay relevant in an AI-powered world. This conversation challenges everything we assume about technology, connection, and the future of work. If you’ve ever wondered how AI will change not just business, but being human, this one’s for you. Why listen: Raj is a serial entrepreneur and AI expert at Mozilla. Alyssa brings the human perspective of a founder trying to navigate these changes in real time. Together, they break down what it means to lead, adapt, and thrive as the world shifts. Key takeaways: Why people are starting to prefer AI interactions over human ones and what that says about us How to become a “Super IC” and use AI to boost your productivity and creativity What leaders can do right now to turn their companies into “Super Orgs” built for the future

The Future of Customer Success Is Still Human with Dannah Vaughan

Dannah Vaughan believes the future of customer success depends on something AI can’t replace… human connection. Alyssa Nolte and Dannah rethink what it means to build real relationships in a world obsessed with automation and efficiency. If you’ve ever felt the tension between scaling faster and serving better, this conversation will hit home. Alyssa and Dannah talk about what happens when companies trade empathy for automation, why churn keeps rising, and how to lead with heart in a tech-driven world. You’ll learn: Why chasing efficiency is hurting customer trust How to balance AI tools with real human touch What great leaders do to keep their teams and customers connected Rethink how you use technology, rebuild your customer relationships, and remember what business is really about... people.

Why “Scaled CS” Isn’t Really Customer Success… with Amy Rath

What if the way we talk about “scaled customer success” is all wrong? Amy Rath believes we’ve mislabeled a critical function and, by doing so, we’re creating confusion, burnout, and risk for our teams and our customers. Alyssa Nolte digs in to rethink what real customer success should look like and why redefining it could change the future of how companies grow. Amy shares how scaling the wrong way can actually weaken relationships, blur responsibilities, and hurt retention. Together, they unpack what true customer success looks like, why it deserves its own definition, and how leaders can get it right before it’s too late. You’ll learn: Why “scaled CS” and “true CS” require different skills and why that matters How to measure real customer success (and finally get credit for it) The first step every company should take before scaling their CS model If you’ve ever felt that your CS team’s role is misunderstood or undervalued, this episode will help you see the path forward and rethink what success really means.

Stop Letting Customers Define Value with Anthony DeShazor

Most companies make the mistake of letting customers set the rules for value. Anthony DeShazor says that’s the fastest way to lose renewals - even when you’re driving real impact. Alyssa Nolte digs in with him on how to rethink value, measure it the right way, and lead customers to see the bigger picture. Anthony shares hard-won lessons from his time as Chief Customer Officer, where improving performance actually made the metrics look worse. Together, Alyssa and Anthony explore how to shift the conversation, set better expectations, and create customer relationships that last. Why listen: This is for customer success, revenue, and leadership teams who feel stuck playing defense on churn. If you’ve ever delivered results but still struggled to prove value, this conversation will challenge how you think. 3 key takeaways: Why letting customers define value can backfire (and how to reset the conversation) How to connect your definition of value to what customers already track Why multi-threading and ongoing change management are essential in today’s fast-moving market The Growth Signal is about rethinking the future of customer relationships. This episode with Anthony DeShazor will leave you asking: are you letting your customers decide your worth or are you leading the conversation?

Your Brand Isn’t What You Think…It’s What They See with Rich Kozak

Rich Kozak has spent nearly 50 years shaping brands, and his hot take will stop you in your tracks. He says your brand isn’t what you believe it to be - it’s the perception in the minds of the people you most want to impact. Alyssa Nolte sits down with Rich to rethink what branding really means and why most of us have been looking at it the wrong way. This conversation goes beyond logos, colors, and taglines. It’s about clarity, consistency, and building a brand that truly connects with people. If you’ve ever felt unsure about how to talk about your work, or why your message doesn’t land the way you want, this episode is for you. Why listen: Rich brings decades of experience and real-world examples that show branding is not fluff, it’s a process that can change how people see you and how you grow. Alyssa challenges him with questions every business leader asks, and together they unpack what it takes to build trust and impact. 3 key takeaways: Your brand is not your story...it’s the perception in the mind of the people you want to impact. Consistency in your message builds trust; inconsistency breaks it fast. Clarity in branding is not opinion, it’s a process that shapes how customers see your value. This episode is a must-hear if you want to stand out, attract the right clients, and grow with purpose.

Nothing We Buy Is Logical: Why Emotions Drive Every Decision with Dr. Chris Gray

Every purchase, from a cup of coffee to a new car, is shaped by emotions first, logic second. Dr. Chris Gray joins Alyssa Nolte to unpack the hidden psychology behind why customers choose and what it means for anyone trying to build stronger relationships. This conversation is a must-listen if you want to rethink how you connect with your buyers. Alyssa brings her own background in psychology and marketing to the table, making it a real dialogue about the science and the practice of customer decisions. What you’ll take away: Emotions always lead- logic just catches up. Learn why that matters for every sale. Disruption grabs attention, but relevance keeps it. Discover how to use both. The biggest trap in business: thinking you define what’s “relevant.” Your customer decides. Dr. Chris Gray shares decades of research and real-world stories that change how you see buying behavior. Alyssa Nolte adds her own lessons from building and testing new products. Together, they’ll help you rethink how to win attention, build trust, and create customer relationships that last.

Be Different or Be Dead: The Only Strategy That Wins with Roy Osing

Be Different or Be Dead Why blending in will kill your business... and what to do instead. Roy Osing joins Alyssa Nolte to challenge the way we think about customer relationships. He argues that most companies play it safe, repeat the same empty promises, and forget the one thing that truly matters: being different in a way customers actually care about. This isn’t theory. Roy took a startup to a billion in sales by focusing on what makes people feel seen, valued, and connected. Alyssa pushes on how this applies today, in a world obsessed with AI and trends, and the conversation delivers real lessons for anyone trying to grow. Why listen? Because if your brand sounds like everyone else, customers won’t notice you or stick around. This episode shows you how to rethink strategy, stop chasing buzzwords, and build loyalty that lasts. Key takeaways: Differentiation only works if it matters to your customer—not just to you. Needs are satisfied... cravings drive loyalty and premium growth. Emotional connection beats technology hype every time.

Flying Blind Without Data: Why Most Businesses Miss the Mark with Analytics with Philippa Gamse

Flying Blind with Your Data? Most businesses collect piles of numbers but never know what to do with them. Philippa Gamse calls it “flying blind.” Alyssa Nolte digs in with her to rethink how we use analytics to drive real results. If you’ve ever felt overwhelmed by dashboards, unsure which numbers matter, or worried you’re missing sales you can’t see... this episode is for you. Philippa shows how to cut through the noise and focus on the metrics that actually move your business forward. Why listen: Philippa Gamse has worked with top organizations to make their websites more profitable, and she’s sharing the same lessons with you. Alyssa Nolte pushes past the buzzwords to ask the questions every business leader needs to hear. Key takeaways: Collecting data without action is a waste—you need a plan or you’re just “flying blind.” Not all data is good data. The right 9 (or fewer) KPIs will give you more clarity than 90 random numbers. Your customer journey is more than traffic and sales. The “messy middle” behaviors may hold your best growth signals.

Why Most Experts Are Underpaid and How to Fix It with Ann Carden

Ann Carden says the problem isn’t talent - it’s how you show up, price, and position yourself. Alyssa Nolte sits down with Ann to rethink why so many smart, skilled people are overlooked while others with less experience win the market. If you’ve ever felt invisible, underpriced, or unsure how to turn your expertise into the right kind of clients, this conversation will change how you think about your value. Why listen? Ann shares real stories from her work helping experts land $50k–$400k clients, while Alyssa opens up about her own journey of learning to charge for work that is worth doing. Key takeaways: Influence matters more than titles… you don’t need to be an “influencer,” but you do need influence. Confidence in your price sets the tone - clients feel it when you’re unsure. The right positioning attracts better clients who pay more, move faster, and respect your time. This episode is for anyone ready to stop playing small and start rethinking how expertise and customer relationships really grow.

10 di 18