Your marketing strategy isn't broken. Your workflow is.

If growth feels stuck, most people reach for a new strategy. Beth Trejo says that's the wrong move and she has 14 years of running a social media agency to back it up.

Alyssa Nolte and Beth Trejo dig into why "strategy" has become a catch-all excuse for workflow and ownership failures and what to fix first.

Why listen? If you lead a marketing team, own a business, or keep wondering why your strategy isn't working, this episode will reframe the problem entirely. The answer is probably not what you think.

3 Key Takeaways:

1. Clear ownership is step one. If nobody knows who owns what and what "done" looks like...no strategy will save you.
2. Operational strength isn't optional. The brands th ...