Growth isn’t luck. It’s built on purpose.

If you think successful companies just got lucky, this will change how you see growth.

Alyssa Nolte sits down with Kathie Feng to break down a simple but powerful idea: growth is engineered. Not guessed. Not hoped for. Built step by step. They talk about what actually drives growth at different stages and why most founders get stuck when they try to scale.

If you are building a business, this episode will help you rethink how you approach customer relationships, product decisions, and growth strategy. It challenges the idea that a good product is enough and shows what really moves a company forward.

Why you should listen

Most founders rely on instinct or copy what worked for someone else. Kathie shares a clearer way to think about growth using stages, data, a ...