Most sales teams don’t have a sales problem. They have a clarity problem. This conversation rethinks what actually drives growth, focus, and momentum when a business feels stuck, scattered, or stalled.

Alyssa Nolte sits down with Ethan Giffin, founder of Groove Commerce and author of The B2B E-Commerce Blueprint, to unpack why confusion kills progress faster than bad strategy. Together, they talk about niching down, saying no to good opportunities, and building a business that actually scales without burning everyone out. If you’re leading a team, selling services, or rethinking your next phase of growth, this one will either confirm you’re on the right path… or challenge you to change course.

Why listen

If your pipeline feels messy, your messaging feels fuzzy, or your team feels stretc ...