In this episode of The Grateful Brand, Sarah Frances interviews Allison Wilson, co-founder of Adelisa and Co., a women-owned business that empowers artisans in Nicaragua by creating beautiful handmade leather products. Allison shares the inspiring journey of how the business started as a hobby between friends and transformed into a mission-driven brand dedicated to artisan empowerment, sustainable practices, and personal development.

The conversation dives deep into the challenges of running a remote team, balancing family life with entrepreneurship, and the importance of having a strong 'why' to navigate the difficulties that come with business growth. Allison highlights the role of marketing strategies, including influencer collaborations, that have helped Adelisa and Co. expand its reach. She also discusses the ...