The final episode of the series is here! 🎬

The marketing team carry on their conversation from part 1 and discuss the importance of digital marketing and how to create an effective email strategy.

Jess and Jacob talk about personalising emails, using a friendly and approachable tone, and segmenting email lists.

They also emphasise the importance of using email automation to nurture leads and stay in touch with customers. The video concludes with a discussion of best practices such as optimising all content for mobile devices and using A/B testing to improve impressions!

They also share some exciting news... Be sure to watch the episode to find out 👀