If a homeowner asked an AI assistant, not Google, an actual AI assistant to find the best remodeler in the area, would your company even come up?

Homeowners are increasingly skipping the search results page and just asking AI tools like ChatGPT, Google Gemini, and Claude for a recommendation — then calling one of the one or two names they get back. Your site can rank great on Google and still be invisible to that conversation.

In this episode, host Greg Wallach talks with Thomas Harpointner, founder and CEO of AIS Media, Inc., a 20-plus-year digital marketing and strategy agency in Atlanta. Thomas breaks down why AI search is the biggest shift in digital marketing he's seen in two decades, why some clients have seen 30–60% drops in organic traffic even as their Google rankings improved, and — most importantly — what a remodeler can do ...