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What does it look like to grow from designer to agency owner — and help evolve a business along the way? In this episode of the Watermark Watercooler, Brooke sits down with Cameron Burns, Watermark’s vice president and co-owner, to talk about his 22-year journey with the agency, the evolution of Watermark, entrepreneurship, creative problem-solving, and what it takes to continue adapting as the marketing industry changes.
🔶 From Designer to Co-Owner – Cameron shares how he started as a designer at Watermark, took on nearly every role along the way, and eventually became co-owner of the agency.
🔶 How Watermark Has Evolved – From annual reports and corporate communications to web development, digital marketing, PPC, social media, AI, and beyond, Cameron reflects on how Watermark has continued to adapt over more than 40 years.
🔶 Building a Business Through Grit – How Cameron’s experiences shaped his “if there’s a will, there’s a way” mentality and his approach to problem-solving, entrepreneurship, and leadership.
🔶 Finding the Right People for the Right Roles – Why growing the agency meant moving away from wearing every hat and building a team of specialists who can bring deeper expertise to clients.
🔶 Balancing Big-Picture Thinking and Details – Cameron talks about his longtime partnership with co-owner Jason and how their different working styles help balance creativity, strategy, and execution.
🔶 A Strategy-First Approach to Marketing – Why Watermark focuses on understanding a client’s business, goals, KPIs, audiences, and challenges before recommending marketing tactics.
🔶 Where Watermark Is Headed Next – Cameron discusses Watermark’s growing focus on architecture, engineering, construction, and home services, along with the opportunity to help businesses adopt tools like CRM, automation, AI, and digital marketing more effectively.
Whether you're a business owner, marketer, creative professional, or entrepreneur, this conversation offers a behind-the-scenes look at what it takes to evolve a company, build a strong team, and keep finding new ways to solve problems.
📩 Looking for a marketing partner that starts with strategy? Contact Watermark today.