Professor Paolo Deluca (King's College London, Institute of Psychiatry, Psychology & Neuroscience) has spent over 25 years researching addiction — from the emergence of unregulated synthetic substances sold online, to his current work developing VR-based treatment tools paired with wearable sensors that can help identify craving episodes in real time.

In this conversation, we explore how classical conditioning (think Pavlov's dogs) explains why certain environments and cues trigger cravings, how his team is using virtual reality to help people build resistance to those triggers in a controlled, supportive setting, and how wearable technology could one day give clinicians earlier warning signs during recovery. We also discuss the current landscape of addiction treatment in the UK, the importance of treating addiction as a long-term, mult ...