Creativity is the product. So why don’t creatives run advertising agencies?

Agencies sell creativity. It's on every website, every creds deck, every award speech. But when it's time to choose who runs the business, creativity suddenly becomes much less important.

In this episode of The Unspoken Yes I put a name to that contradiction. Why it exists, who benefits from it, and whether the leadership model this industry was built on still makes sense in a world where everything keeps changing.

I talk about the myth that creatives can't run businesses, the Peter Pan problem nobody wants to admit, and why the agencies doing the best work today are precisely the ones that have put creative leadership at the center of the business.

If you work in advertising, this episode will make you look at the industry differently.