The Importance of Purpose-Driven Branding with Aysha Kidwai

Today on The True Purpose Podcast, host Will Stewart is talking to the Chief Commercial Officer at EMEA & APAC, Aysha Kidwai.

Aysha is a commercial strategist who helps businesses achieve bigger gains by connecting the dots to find clear, purpose-driven missions that match their strengths and values. This leads to sustainable revenue growth, stronger brand reputation, and deeper connections with customers. With over 20 years' experience within the branding world, Aysha knows what makes the industry tick.

In this episode, Will and Aysha chat about the development of the brand and licensing world, why purpose is so important in the industry, and how Aysha has changed and developed her professional journey over the years.

On the podcast, we hear more from Aysha about…

Stories of selling.

Essence of purpose within brands.

How the industry is evolving.

DTRs.

The way shoppers work.

… And why Aysha has developed her role within the industry.

Connect with Aysha: https://www.linkedin.com/in/ayshakidwai/

Connect with Will: www.linkedin.com/in/willstewart1888/

More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888