The Trades Advantage | Podcast in RSS.com

The Trades Advantage

The Trades Advantage

di Michele Richard/Avery Braden

Imprenditoria Marketing

Stagione 1

From Garage to Multi-City Success: Scaling Culture and Systems with Scott DeMalteris

In this episode of The Trades Advantage, we sit down with Scott DeMalteris, founder of Lightning Restoration. Scott shares his journey of growing a restoration business from a single garage into a multi-city operation with a "family-like" culture. We dive deep into the lessons he learned from early expansion failures, the importance of having the "right people in the right seats," and how he successfully moved away from insurance vendor programs to build a more ethical, diversified business model.

Mastering the Trades: Scaling Success with Systems and Strategy

In this episode of the Trades Advantage Podcast, Avery, founder of Brand Hyve, sits down with Michelle Richard of Nautilus Consulting Group to discuss the essential components for growing and dominating in the trades. Michelle, a seasoned business consultant, shares her expertise on how business owners can move away from "wearing too many hats" and transition toward a more profitable, system-driven operation that allows for true work-life balance.

Core Motives: The Secret to Dominating the Trades

In this episode of the Trades Advantage podcast, hosts Avery and Michelle dive deep into the "why" behind human behavior with lifelong entrepreneur and color code expert Tom Wigley of Wise Minds. While most personality assessments focus on what people do, this episode explores the color code system, which identifies the core motives that drive every decision in business and life.

Mastering Local Search: How Trade Businesses Can Rank Higher on Google

This episode of the Trades Advantage podcast features host Avery, founder of Brand Hyve, stepping into the "hot seat" to be interviewed by Michelle from Nautilus Consulting Group. Together, they explore actionable strategies for trade businesses to dominate their local markets through website optimization and Google Business Profile management.

ep4 juiced media

The Contractor's Ledger: Demystifying Bookkeeping & Growth

Join us on this episode as we sit down with Will from The Contractors Bookkeeper to tackle the financial realities of the construction world. If you've ever wondered why bookkeeping matters beyond tax season, how to weather unexpected project curveballs, or what simple strategies can transform your business, this is the episode for you! Will shares game-changing insights, common misconceptions, and practical tech tips to help contractors build a solid financial foundation and turn their books into a business superpower. Get ready for your next financial "aha!" moment!

Mindset Mastery: A Faith-Driven Approach

• Building Your Inner Edge: Faith & Mindset with Terry. • The Blueprint for Belief: A Faith/Life Coach on Mindset • Rebuilding Your Mind: A Faith-Based Perspective • Beyond the Grind: Cultivating a Kingdom Mindset

Introduction

Welcome to the podcast hosted by Michele Richard and co-hosted by Avery Braden, where practical strategy meets real-world execution. Michele is a business consultant focused on helping owners gain clarity, structure, and sustainable growth, while Avery helps businesses implement affordable marketing and systems that actually work—without overcomplication or bloated budgets. This show exists to cut through noise, break down what truly drives results, and give business owners clear, actionable insights they can apply immediately. No buzzwords, no theory without execution—just smarter ways to grow a business in today’s market.