Digital marketing agencies were supposed to help businesses grow.

Instead, many became expensive middlemen—charging monthly retainers, reacting too slowly and optimizing campaigns long after the money had already been wasted.

In this episode of The Synthetic Echo, Nathan Graham sits down with David Pourquery, founder of Groas, to explore what happens when artificial intelligence stops assisting marketers and starts outperforming them.

Before launching Groas, David worked in private equity, helping manage funds with more than $75 billion in assets and identifying inefficiencies inside businesses. When he later built his own e-commerce company, he encountered an inefficiency he could not ignore: the traditional digital marketing agency.

His solution was not  ...