In this conversation, Thomas, Richard, and Colm from Strom discuss their business backgrounds and the vision behind Strom.

They also cover:

• Upcoming releases and product development, emphasizing the importance of not releasing products just for the sake of it.
• Use of trademark ingredients and the potential for misleading claims in the industry.
• Creating products that meet specific needs and the demand for certain ingredients
• Standardization and extracts, variation in herbal products, consistency in botanicals
• Collaboration with other brands,
• Trends in the market
• Challenges with creatine monohydrate, and misconceptions about product ingredients.
• Importance of electrolytes,
• Need for research and quality in product formulation.
• The importance of understanding in ...