Brand Authority Content Marketing (What “Authority Content” Really Means & How to Use It Without Sounding Like an Egotistical A-Hole)

You can build brand authority in a lot of different ways (and you should!), but one place you should be prioritizing is your marketing content.

Today we’re having an important branding conversation about “authority content” - what that means, why it’s critical for brand positioning, and how to start embedding authority content into your overall content strategy.

There’s a chance you feel weird about showing up as an authority and don’t want to come across as egotistical when you’re really not, so we’re going to talk about that too.

Cool stuff you’ll learn in this episode:

• How educational content can be used to build brand authority, beyond just sharing tips + tricks

• Why having a signature method (and talking about) is your #1 authority booster

• A new way to look at storytelling in your marketing

• Actionable ideas on how to expand your authority with different types of content

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Eugene Schwartz’s Pyramid of Awareness: https://b-plannow.com/wp-content/uploads/2025/09/The-5-levels-of-consciousness-according-to-Schwartz.png

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