What happens when one of your listeners publicly disagrees with you? Do you double down, change your mind, or invite them onto the show?

In this unique follow-up episode of The Route to Revenue, Ben Magee and Mike Walker receive a surprise callback from listener Chris Gentry after a spirited Facebook discussion about a hot topic from the previous episode: Should you ever fire customers because they're outside your ideal service area?

Instead of avoiding the debate, Ben and Mike put Chris on the podcast for an honest conversation about route density, customer retention, profitability, pricing, and the responsibilities that come with building a recurring revenue business. It's a candid discussion that shows there isn't always one right answer, only different approaches based on your business goals.

Along  ...