Every home service business owner dreams of building a million-dollar company, but very few ever stop to calculate what it actually takes to get there.

In this episode of The Route to Revenue, Ben Magee and Mike Walker break down the numbers behind a $1 million recurring revenue business. They simplify the math into actionable daily, weekly, and monthly goals, showing how pricing, recurring customers, average ticket value, and route density all work together to create predictable growth.

Along the way, they dive into why focusing on recurring revenue beats chasing customer count, how pricing decisions dramatically affect profitability, and why setting ambitious goals creates better business outcomes. The conversation also takes an unexpected turn into one of the industry's biggest debates: Sho ...