The Roofing Millionaires

The Roofing Millionaires

di Muhammad Faiz
ImprenditoriaMarketing
Stagione 2

How to Make Price the Last Conversation with Any Homeowner |w/Jared Rand

Every roofing contractor has heard it: just compete on value, not price. But when a homeowner opens the door and the first question out of their mouth is "what's your price?" - that advice collapses instantly. So what actually works in the real world? In this episode of The Roofing Millionaires, I sit down with Jared Rand - owner of Full Circle Roofing in Omaha, Nebraska, and founder of ORCA (Omaha Restoration Contractor Association) — for an honest conversation about how roofing contractors can build a business where trust drives the sale, price becomes secondary, and the right customers find you. Jared has been in the roofing and restoration industry since 2011, worked hurricane claims in Florida, and came back to Nebraska with a perspective most local contractors don't have: what a regulated, quality-driven market looks like, and what it costs homeowners when that doesn't exist. This episode is not about telling you to charge more. It's about understanding why the cheapest contractors also become the most expensive problem for homeowners and for themselves. What we cover: - Why the roofing industry got addicted to price-first selling — and how it happened - The diagnosis approach that makes homeowners scared to go with the cheaper option - How to understand the homeowner's ROI, not just your own commission - The fast vs. cheap vs. quality framework — and how to find out which one your customer actually wants - Why customers who demand the lowest price also become your most expensive customers to serve - The self-limiting belief most roofers carry that keeps them from charging what they're worth - Why pricing per square is the wrong approach for a service-based business - What happens after the sale that either builds or destroys trust — and why post-sale communication is the most underrated part of the roofing process - ORCA: what it is, how it's vetting contractors, and why "are you ORCA certified?" could become the question homeowners start asking - How local, community-rooted contractors will outlast the private equity rollup model - The one step a price-focused contractor can take today to start moving in a different direction Timestamps 0:00 Highlights 01:48 Introduction 05:27 Its not always about price 19:20 Building a roofing business 22:32 Is having a pricing structure important? 27:25 Ideal customer profile and online presence 32:37 ORCA: How does it help contractors? 32:40 Self limiting thoughts contractors have 47:13 Premium vs cheap customers 54:07 Message for contractors 🎙️ Guest: Jared Rand | Owner, Full Circle Roofing | Founder, ORCA — Omaha Restoration Contractor Association 🔗 ORCA: orcassociation.org Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts. -Website: https://www.theroofingmillionaires.com -Instagram: https://www.instagram.com/theroofingmillionaires/ -Facebook: https://www.facebook.com/theroofingmillionaires/ #orca #omaharoofing #theroofingmillionaires
S2 · E20
24 apr 2026
55:38

I Built a $20M Roofing Business and Forgot Why I Started | w/Corey Combes

There's a version of success in roofing that looks great on paper and feels completely empty in real life. Corey Combes lived it. Corey is the owner of Southshore Roofing and Exteriors in Tampa, Florida, a contractor with 30 years in construction who built his company to $22 million and then watched the thing he loved about his business quietly disappear. In this episode, we don't talk about tactics. We don't talk about lead generation or closing ratios. We talk about what happens when a roofing business owner gets everything they chased and realizes that was the wrong thing to be chasing. Corey gets honest about the spending trap that exposed itself when revenue dropped, why stepping away from customers was the beginning of losing his company's identity, what the transition from $22M back toward $8M actually felt like, and why he's now convinced that $8M at 15-20% net profit means more than $22M with a fractional CFO spending a month cutting expenses just to survive. We also get into the Uncle Bill idea, that a roofing business in your community is more like the local farm everyone trusts than a corporation trying to scale. And what happens to that identity when you start running it like a machine that shouldn't need you. This is one of the most honest conversations we've had on The Roofing Millionaires. If you've ever felt like growth was pulling you away from the reason you started - this one is for you. What we cover: - The spending trap that hits when revenue suddenly drops - Why removing yourself from customer interactions kills your business's identity - The difference between a business that can run without you vs. one you've abandoned - What Corey actually lost when he scaled from $8M to $22M - Why "run it like a machine" is incomplete advice and what the coaches selling it get wrong - Redefining what scaling actually means for a roofing business - The Uncle Bill principle, and why roofing was never meant to be Amazon - Purpose vs. revenue as the metric that matters - Financial discipline, fear, and the anxiety that comes from being over-leveraged - The Florida market right now, consumer confidence, insurance, and what's coming - Private equity - the good, the predatory, and what it's actually done to the industry - Diversification as survival: why being a one-trick pony is dangerous right now - The version of Corey that comes out the other side of this chapter 🎙️ Guest: Corey Combes | Owner, Southshore Roofing and Exteriors | Tampa, Florida Timestamps 0:00 Highlights 01:33 How much have you changed since we last met? 08:02 A business should run like a machine? 16:37 A business that connects with customers 32:32 The role of purpose in a business 37:15 Future of the roofing industry and consumer behaviour 47:57 Is private equity a trap? Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts. -Website: https://www.theroofingmillionaires.com -Instagram: https://www.instagram.com/theroofingmillionaires/ -Facebook: https://www.facebook.com/theroofingmillionaires/ #businessguide #roofingwork #theroofingmillionaires
S2 · E19
17 apr 2026
54:37

46 Years in Roofing: What Actually Works vs. What Kills Your Business | w/Rick Ringer

In this episode of The Roofing Millionaires, I sit down with Rick Ringer - a 46-year roofing industry veteran, former sales team manager, supply-side expert, and author of the upcoming book Beating the Curve, for one of the most honest and experience-rich conversations we've ever had on this show. Rick breaks down the concept of the learning curve, why contractors fall off it, why success itself is often what pulls them away from the basics, and what it actually takes to get back on track. We go deep on why most roofing marketing fails, the 55 Mile Rule for yard signs, the real difference between sales and marketing, and why Rick believes one-call closing creates more tension than it closes. He makes the case for connection-based roofing over transaction-based roofing — and explains why going back to the basics might be the most sophisticated business strategy in today's market. If you're a roofing contractor trying to figure out why growth feels harder than it used to or why the new things you're trying aren't working, this episode was made for you. What we cover: - The learning curve: what it is, why you fall off it, how to get back - Why people leave what made them successful and what that costs them - The 55 Mile Rule and visibility basics most contractors are ignoring - The difference between sales and marketing — and why most marketing fails - How to build a sales system that actually fits your business - Why you should stop trying to sell everyone - Pressure selling vs. multiple touchpoints — which actually converts - Transaction-based vs. connection-based roofing companies - Surviving price hikes, market shifts, and economic uncertainty - Private equity's impact on the roofing industry - How Rick plans to give back after 46 years in the game Timestamps: 0:00 Highlights 01:31 Brief Intro 05:36 What has kept you going? 07:57 What is the learning curve? 18:06 Business owners only care about price? 29:37 The perfect sales system 41:55 Real function of marketing 48:35 Scaling a business 52:57 Transactions vs Connections 55:46 Advice for roofing contractors 🎙️ Guest: Rick Ringer | Ethical Building Solutions | Author of Beating the Curve (Coming Soon) Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts. -Website: https://www.theroofingmillionaires.com -Instagram: https://www.instagram.com/theroofingmillionaires/ -Facebook: https://www.facebook.com/theroofingmillionaires/ #roofingcontractor #roofingwork #theroofingmillionaires
S2 · E18
10 apr 2026
1:06:49

Supplement Companies - Middlemen or Profit Drivers? | w/Joseph Stephens

In this episode of The Roofing Millionaires Podcast, I sat down with Joe Stephens, owner of Sure Claims, to break down what’s actually happening behind the scenes when roofers handle insurance claims, supplements, and appraisals. We talked about: - Why supplement companies are often seen as “middlemen” — and when that’s true - The 3 types of supplement companies (and why most roofers choose the wrong one) - What really changes financially, operationally, and emotionally when you outsource - When you should keep claims in-house vs bring in a supplement partner - The moment your business starts breaking because of claims overload - How poor systems and CRM usage silently kill your operations - Real scenarios where roofers leave money on the table without realizing it - The role of appraisals and where most contractors misunderstand them 🎯 Who This Episode Is For: Roofing owners handling their own claims and feeling overwhelmed Companies scaling past $1M–$5M and hitting operational bottlenecks Sales managers stuck managing supplements instead of closing deals Roofers trying to decide between in-house vs outsourced claims Timestamps 0:00 Highlights 01:30 Brief introduction 02:31 Importance of supplement companies in roofing 08:39 Effect of supplement companies on revenue 16:59 Factors to consider before choosing a supplement company 23:08 Mistakes to avoid as a contractor 29:41 Quality Control and expectations from supplement companies 39:16 Appraisal process for claims 43:52 Strategies for customer coaching and CRM 📌 Key Question to Ask Yourself: Are you running your claims process…Or is your claims process running your business? If this shifts your perspective, share it with another roofer who needs to see this. 🔗 Connect with Joe Stephens: Website: https://sureclaims.com/ 🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams. -Website: https://www.theroofingmillionaires.com -Instagram: https://www.instagram.com/theroofingmillionaires/ -Facebook: https://www.facebook.com/theroofingmillionaires/ #insurancesupport #supplements #homeinsurance
S2 · E17
3 apr 2026
53:56

This Is Why Most Roofing Companies Won’t Survive the Next Few Years | w/Dominick Fraser

In this episode of The Roofing Millionaires, I sit down with Dominick Fraser, a $30M roofing business owner who has spent over two decades in the industry to talk about something deeper than business. We talk about: - What it means to be an independent thinker in a world full of noise - Why most roofing companies fail when conditions get tough - How global uncertainty impacts the roofing industry (materials, pricing, mindset) - The difference between transactional businesses and relational businesses - Why leadership starts at home before it shows up in your company - The real responsibility of a business owner toward their team and community - Faith, purpose, and “pulling people out of the mud” Dominick shares real experiences, from building his company over 21 years to completely changing his life after hitting rock bottom and explains why success without character means nothing. If you’re a roofing business owner (or any business owner), this episode will challenge how you think about: - growth - leadership - responsibility and the kind of man you are becoming Because at the end of the day… This isn’t just about roofing. It’s about who you become while building something. Timestamps 0:00 Highlights 01:43 Being an independent thinker and a leader 03:56 What is your definition of a prototypical roofer? 10:57 Should leaders set examples of love? 17:21 Put your spouse before your business 19:27 A business owner’s presence on social media 24:09 The importance of traveling 28:50 Future of roofing industry in times of uncertainty 37:32 Pulling people out of the mud 44:56 Advice for young business owners 🎯 Connect with Dominick Fraser: https://www.facebook.com/dominick.fraser.3 🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams. -Website: https://www.theroofingmillionaires.com -Instagram: https://www.instagram.com/theroofingmillionaires/ -Facebook: https://www.facebook.com/theroofingmillionaires/ #lovegod #dividedworld #theroofingmillionaires
S2 · E16
20 mar 2026
47:05

Retirement Lessons from a Roofing Industry Leader | w/Graeme Millar

Most roofing business owners spend decades building their company. But very few ever think seriously about what happens when it’s time to step away. In this episode of The Roofing Millionaires Podcast, Muhammad Faiz sits down with Graeme Millar, former Chairman of the @nfrc and former Chairman of the International Federation for the Roofing Trade, to talk about a topic the industry rarely discusses openly: retirement. After decades in leadership roles across the roofing industry, Graeme shares what life actually looks like after stepping away and what contractors should start preparing long before that day arrives. This conversation explores the financial, operational, and emotional side of retirement for roofing business owners. Topics we cover include: •⁠ ⁠How to prepare your roofing business so it can run without you •⁠ ⁠The identity crisis many contractors face after retiring •⁠ ⁠How to know when it’s time to let go of control •⁠ ⁠Preparing financially vs preparing mentally for retirement •⁠ ⁠What chaotic businesses must fix before an owner can step away •⁠ ⁠Loneliness, routine, and purpose after leaving daily operations •⁠ ⁠Why many contractors struggle to walk away from the company they built Graeme also shares practical advice for roofers who want to retire without watching their business fall apart after they leave. If you’re a roofing business owner thinking about the future of your company whether that’s 5 years or 25 years away, this conversation will make you think differently about what it actually means to step away. Timestamps 0:00 Highlights 01:35 Fear of retirement and becoming irrelevant 17:09 What happens to the company after retiring? 24:33 Financial planning for retirement 34:17 would you change anything in your retirement planning? 37:10 Friendships and retirement 42:31 US vs UK roofing industry 49:47 Mindset shift you need right now 🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams. -Website: https://www.theroofingmillionaires.com -Instagram: https://www.instagram.com/theroofingmillionaires/ -Facebook: https://www.facebook.com/theroofingmillionaires/ #retirementplan #roofingbusiness #theroofingmillionaires
S2 · E15
13 mar 2026
51:23

The Real Reason Your Commercial Roofing Bids Keep Losing | w/Aaron Haddock

In this episode of The Roofing Millionaires, we sit down with Aaron Haddock - someone who operates on both sides of the industry: • Commercial sales • Roofing supply • East Texas market dynamics This isn’t a promotional conversation but a behind-the-scenes breakdown of how commercial roofing actually works. We discuss: - Why smaller contractors get overlooked by suppliers - How material allocation really works during shortages - What you must do to earn better pricing - Where contractors miscalculate margins on large jobs - How to make more money from accessories - The two things that matter most in commercial sales - Why tight margins are usually a strategy problem - How niching down in commercial roofing increases pricing power If you’re bidding commercial jobs and wondering why the numbers feel tight… If you feel like big companies always get better treatment… If you’re trying to move from transactional work to positioned expertise… This episode will force you to rethink how you operate. Watch carefully. Timestamps 0:00 Highlights 01:19 Intro and background 07:27 Logistics, material and pricing 15:45 Mistakes contractors make 18:37 Expectations of a contractor 20:50 Craziest experience so far 24:50 Patience and positioning 29:23 Mistakes you made 32:59 lies contractors tell themselves 37:25 Role of trust in roofing 45:10 What do contractors not like about you 🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams. -Website: https://www.theroofingmillionaires.com -Instagram: https://www.instagram.com/theroofingmillionaires/ -Facebook: https://www.facebook.com/theroofingmillionaires/ #commercialroofing #roofingmaterials #theroofingmillionaires
S2 · E14
6 mar 2026
49:45

What 6 Years as a Roofing Business Owner Actually Does to You | w/Jason Morris

For the third time on The Roofing Millionaires, Jason A Morris returns but this time, the conversation isn’t about growth tactics or sales numbers. It’s about maturity. Six years into building Teflon Roofing, Jason reflects on the shift from “making mistakes at 100 miles per hour” to becoming more cautious, intentional, and self-aware as a leader. We discuss: • How founders become the biggest bottleneck in their own company • When delegation and automation actually slow you down • The risk of relying too heavily on one key employee • Why commission-based roofing sales structures may be fundamentally broken • The difference between chasing growth and knowing your limits • Teaching toughness in fatherhood in a culture that rewards softness • And why the people we idolize may not be who we think they are This episode is not about bragging. It’s about ownership. Of your flaws. Of your systems. Of your responsibility as a leader. If you’re building a business and feel stuck - this one will challenge you. Chapters: 0:00 Highlights 01:24 What did you get wrong at the start? 09:45 A mistake that costed you money? 12:19 Making vs scaling the business 23:49 Building a strong team 31:03 Do you want to become irreplaceable? 35:07 Challenges of commission based selling 40:17 Plan for your referral program 44:16 Parenting struggles in the age of tech 51:31 Advice to men in this age? 🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams. -Website: https://www.theroofingmillionaires.com -Instagram: https://www.instagram.com/theroofingmillionaires/ -Facebook: https://www.facebook.com/theroofingmillionaires/ #roofingbusiness #roofingculture #theroofingmillionaires
S2 · E13
27 feb 2026
58:40

The Lie About AI — How Roofers Are Falling for a Dream That Will Collapse w/Raymond Wendell

Roofing and business entrepreneurs obsess over systems, automation, and AI - but Raymond Little reveals the crucial truth: real success comes from developing people, lead by example, and living with discipline. In a world overwhelmed by noise and superficial success, he shares how genuine leadership and personal accountability can transform your business and life. In this Episode, You’ll discover why the ability to operate without the owner is less about automation and more about cultivating leadership from within. Raymond breaks down how to develop top-tier talent inside your organization, why shortcuts with AI and systems only lead to collapse, and the importance of embodying discipline and purpose in both your personal and professional life. He explains why today’s entrepreneurs must focus on physical habits, moral strength, and relationships not just digital shortcuts to create lasting success. We break down: - The key traits that differentiate a true leader from a boss - Why leadership is about serving and uplifting others - How the real measure of success isn’t just money, but faith, family, health, and purpose. Raymond's insights challenge the myth that technology or quick fixes can replace genuine effort and character, especially in blue-collar industries like roofing. If you’re tired of superficial advice and ready to learn how to craft a scalable, meaningful business rooted in discipline, leadership, and authenticity, this episode is your blueprint. Perfect for serious entrepreneurs, aspiring leaders, and anyone craving lasting impact in a noisy world. About Raymond: Raymond Little is a seasoned business strategist, former Founder and CEO of a roofing company, and dedicated leadership/sales coach, known for his no-nonsense approach to personal development and business growth. His journey proves that true success is built from the inside out and that real men lead from the front. Don't miss this hard-hitting conversation that challenges modern misconceptions - listen now and discover how to build a legacy that lasts far beyond the bottom line. Timestamps 0:00 Highlights 01:33 Bad business vs good business 07:48 Real leadership and its qualities 12:59 Future of the industry 16:45 What is success, peace and relaxation? 26:44 Ensuring positivity around you 30:15 Alpha vs beta male 38:21 Do you give second chances? 41:42 Most important interview question 44:21 AI do’s and dont’s 🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams. -Website: https://www.theroofingmillionaires.com -Instagram: https://www.instagram.com/theroofingmillionaires/ -Facebook: https://www.facebook.com/theroofingmillionaires/ #roofingleaders #roofingculture #theroofingmillionaires
S2 · E12
20 feb 2026
52:21

AI and Automations Creating More Competition in Roofing? w/Lisa Cimaroli

In this episode of The Roofing Millionaires, Lisa Cimaroli from @roofriderofficial breaks down her journey from building a $30M roofing company to working at the intersection of sales mastery, AI, and roofing education, and why most contractors fail long before marketing ever becomes the problem. We dive deep into: - The foundational skills Lisa mastered that actually created scale - Why roofers struggle to build strong teams and the fear that keeps them stuck - How AI lead generation is creating more competition, not less - Why price wars never disappear — even with better technology - The difference between lead generation vs memory generation - Why purpose-led brands outperform transactional contractors - How over-automation is quietly destroying customer experience - The danger of faking an identity instead of owning who you really are - Legal mistakes roofers make early and how to protect yourself before it’s too late This conversation is more about principles than tools. Because technology doesn’t build trust. Automation doesn’t create belief. And leads don’t close themselves. If you’re a roofer who wants to build something that lasts not just survive the next storm - this episode will challenge how you think about growth, branding, leadership, and responsibility. Timestamps 0:00 Highlights 01:17 A brief introduction of Lisa 08:53 Core principles that made Lisa successful 15:12 How do You Find Your foundations 21:20 Your ‘why’ should be stronger 26:44 Mistakes Lisa made building your company 30:05 PayPixel and AI in roofing 57:44 Too much AI is bad? 01:06:10 Purpose vs Selling 01:11:47 Advice for someone who’s in your position 🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams. -Website: https://www.theroofingmillionaires.com -Instagram: https://www.instagram.com/theroofingmillionaires/ -Facebook: https://www.facebook.com/theroofingmillionaires/ #aiautomations #roofingbusiness #theroofingmillionaires
S2 · E11
6 feb 2026
1:17:47
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