Is FORTIFIED roofing being oversold, or does the roofing industry’s resistance have more to do with cost, change, and accountability?

After our first conversation generated both support and pushback from roofing contractors, Muhammad Faiz sits down again with Fred Malik from @IBHS_org FORTIFIED. This time, Muhammad brings Fred the objections and difficult questions roofers have raised about the program.

They discuss whether FORTIFIED is simply another certification layer, whether strong building codes should already be enough, and why homeowners should pay more for third-party verification when their contractor claims to be following every required standard.

Fred also addresses questions about the long-term performance of sealed roof decks, tapes, membranes, and adhesives under heat and moisture. He explains  ...