Roofing business owners think their people problem is a recruiting problem.

Reggie Brock has spent 16 years in roofing and 25 years in insurance watching that exact belief quietly destroys companies from the inside, and he's here to challenge it directly.

In this episode of The Roofing Millionaires, I sit down with Reggie Brock - founder of Cultural Disruptor and one of the most honest voices in roofing when it comes to culture, retention, and what it actually takes to build a team that stays, for a conversation that goes far beyond anything you'll hear at a roofing conference.

Reggie breaks down why the roofing industry has normalized turnover instead of fixing it, what quiet quitting actually looks like inside a roofing company before you see it coming, and why the answer to your hiring probl ...