A story about saying no to good, paying work.

This episode is for founders whose deals keep stalling, no matter how hard the team works.

A typical mantra in business software is that you build products that technically everyone can use - simply because that creates the biggest market opportunity.

Amarjot Singh, founder and CEO of Skylark Labs, doesn't. He grew up watching his father serve in the Indian Army infantry, in combat. His first project after his PhD was software that helped rescue children from brothels.

This has turned into a mindset where he only builds products for situations where someone's life is on the line. Everything else he says no to - even if there's good money associated with it.

And this inspired me to invite Amarjot to my podcast. We explore how choosing problems by ...