A story about saying no until you're the only option.

This episode is for founders who believe a horizontal product means a horizontal go-to-market.

A product for everyone still needs a market of one.

Dima Gutzeit, founder and CEO of LeapXpert, watched bankers in Hong Kong do their real work on WhatsApp in 2017, then spent two years building before selling anything. He wrote a large part of that first product himself.

He built something that fits any industry. Then he turned down almost every industry that asked. Today he sets the terms, not only the price.

And this inspired me to invite Dima to my podcast. We explore why he said no to marketing applications, CPaaS, and the contact centre business, and how that gave him the upper hand in the one category he kept in focus. You'll discover what he can  ...