Episode Summary

Michelle and Nicola discuss the challenges and psychology around money, pricing, and self-worth, especially for women in business. They share personal stories about setting prices, offering discounts, and the emotional hurdles of talking about money. The conversation covers:

• The discomfort of discussing prices with clients
• Techniques for confidently stating your rates
• The impact of childhood beliefs and family attitudes on money mindset
• The tendency to undervalue services, especially when starting out
• The importance of setting boundaries around discounts and "mates rates"
• How to calculate what to charge, including practical tips and the emotional side
• The value of services perceived as "luxuries" and how to communicate their worth
• The role of imposter syndrom ...