If you’ve ever found yourself stressing over low likes, comparing your follower count to other boutiques, or wondering why your Reel didn’t “blow up” — this one’s for you.

In today’s episode, we’re calling out vanity metrics for what they really are: a distraction. Because while you’re worrying about likes, you might be ignoring what actually fills your diary — DMs, enquiries, trust, and conversion-focused content.

We’ll talk about:

• Why follower count doesn’t equal footfall
• The truth behind “likes” vs bookings
• How to shift your focus from algorithm to actual results
• What the best-performing boutiques are doing differently on Instagram

If you’re ready to stop playing the popularity game and start treating your Instagram like the sales tool it is — hit play. And remember, y ...