About the Guest(s):

Leon Sjogren: Leon Sjogren is the Content Manager for Fifi, Fev & Nick on The Fox, one of Melbourne's top radio stations. His efforts, notably with the "Underdogs" promotion, have resonated well within the radio community, sparking discussions globally, particularly at events like Radio Days Europe.

Episode Summary:

In this episode, Wade Kingsley chats with Leon about a groundbreaking radio promotion called "Underdogs," which has been creating waves in the industry. The conversation unpacks the inspirational journey of turning a small, heartfelt radio moment into a celebrated community-centric brand. The episode is not just a behind-the-scenes look at the making of "Underdogs" but also a testament to the thoughtful art of radio production that bridges entertainment and community.

Th ...