From the Ground Up: How Lauren Smola Markets Her Family’s Roofing Business in Austin

In this episode of The Premium Perspective, host Serena chats with Lauren Smola of Action Roofing, a family-owned business serving the Austin area for over 18 years. Lauren shares how the company got its start, how they’ve grown through word-of-mouth and modern marketing, and how they have transitioned their operations from paper files to a fully digital system.

This episode is packed with real talk about family business dynamics, building local trust, and what it takes to stand out in Austin’s competitive home services market.

Whether you're a fellow small business owner, marketing pro, or just love a good local success story—this one’s for you.