In this episode of The People Behind Property, we sit down with Sam Nokes to explore a career that has taken him from the frontline of real estate and property management to industry partnerships, technology and his latest chapter with REA and iGUIDE.

Sam shares the lessons that shaped his leadership style, why earning respect matters more than simply being liked, and the importance of listening, following through and maintaining strong relationships. We also unpack the changing role of technology in property marketing, how immersive experiences are influencing the buyer journey, and what agents should be thinking about as the Victorian market continues to evolve.

Beyond property, Sam opens up about family, his lifelong love of fishing and the connection it gives him to his late father, before sharing some valuable advice f ...