Search Grows, Clicks Don't

Google Search revenue climbed 17% to $63.3 billion last quarter while 68% of U.S. searches in early 2026 ended with no click at all — and Google's publisher-payment pilot is reportedly paying several participants under 0.1% of their ad revenue. Also: Amazon lets brands write what Alexa says about them, a one-line button rewrite that moved trial sign-ups 39%, GA4's half-finished app-conversion update, and Gartner's split numbers on AI and marketing headcount. With the caveats attached.

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