Note sull'episodio
In this episode of The Marketing Rundown, we dissect the seismic shift toward conversational discovery and agentic ad formats. With 55% of consumers now using AI to research products multiple times a week, OpenAI is piloting Click-to-Chat ads inside ChatGPT, while publishers are beginning to advertise directly to AI agents. We also analyze Google's August 17 bidding update that is silently driving up CPCs for budget-capped campaigns, Stanford research proving statement headlines outperform questions by 71.6%, and Meta's 2026 ad benchmark gains.
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Parole chiave
Marketing