The Marketing Punch List
Stagione 1
ep 5 How to Win More Work... It's Called a CRM
ep. 4 Marketing Metrics that Actually, Like for Real, Legit Matter
di Ash Jenkins
In the latest episode of The Marketing Punchlist, I sat down with Courtney Kearney—CRM strategist, “approachable data nerd,” and co-author of CRM or Die—to talk about one of the most talked-about (and least adopted) tools in AEC marketing. Courtney breaks it down in a way that’s equal parts practical and brutally honest—and might make you rethink whether your CRM is a tool… or just a very expensive contact list. We get into: --Why firms want better hit rates and forecasting… but avoid the very system that enables both --The real reason CRM struggles (hint: it’s not technology) --How firms are quietly losing clients without even realizing it --Why CRM doesn’t fail at launch—it fails six months later --And what “good” actually looks like when it comes to data, ownership, and reinforcement If you’ve ever: 👉 Inherited a messy CRM 👉 Struggled to get leadership buy-in 👉 Wondered if it’s even worth the effort This episode is for YOU.
Have you ever struggled with pulling accurate data, the KPIs that matter, or jazzing your c-suite about your marketing efforts? Have you ever felt like you have to validate your marketing output more than the average marketing bear? Well, you are seen by our special guest Tim Albright from AV Nation. He's a podcast host, journalism guru, author, and genuinely insightful gentleman that is extremely humble. He's built his career on delivering impactful metrics that have truly contributed to the bottom-line. Tune in if you are someone who pulls data and then your hair from frustration and you are looking for a few good laughs and some knowledge on what TRULY matters.
In this episode of The Marketing Punchlist, we’re joined by Danielle Gray strategist, speaker, and thought leader helping individuals and organizations lead with intention, clarity, and purpose. Danielle challenges the idea that stress and chaos are just part of doing great work. Instead, she introduces “peace as a strategy”, a powerful approach that shows how calm, aligned environments can actually drive stronger outcomes. Tune in as we explore what it really means to lead with clarity, build intentional cultures, and rethink how high performance gets done.