Ego kills deals. In this episode of The Level Up Podcast, Paul Alex breaks down why pride is one of the most expensive liabilities at the negotiation table. Let’s be real… Winning the argument does not matter… If you lose the contract. Too many founders walk into negotiations emotionally attached to being right. They get defensive. They fight over small points. They take pushback personally. And they destroy deals that could have made them serious money. In this episode, you’ll learn: Why winning a debate is not the same as winning the deal How ego turns profitable negotiations into emotional battles Why staying focused on the outcome creates better contracts How calm, strategic communication gives you power in high-level negotiations The truth is simple: Pride pays zero dividends. You can protect your ego… Or you ...