Equity is not free. It is the most expensive currency you own. In this episode of The Level Up Podcast, Paul Alex breaks down the phantom equity trap and why entrepreneurs must be careful before giving away ownership too early. Let’s be real… If you give away part of your company because you are short on cash today… You may be selling millions in future value for a short-term solution. A quick favor can become a permanent cost. A temporary contractor can become a lifelong shareholder. And a desperate deal can destroy your control. In this episode, you’ll learn: Why equity is the most expensive currency in your business How giving away ownership too early can destroy long-term wealth Why profit sharing and performance bonuses are different from equity How protecting your cap table gives you more control, freedom, and exit potent ...