What Legal BD Can Learn from Elite Teams with Darryl Cross

In this episode of The Legal BD Corner, host Jason Broomfield chats with Darryl Cross, Executive Sales Coach at Norton Rose Fulbright and author of Cultivating Excellence, about what law firms can learn from elite performers—NASA astronauts, Navy SEALs, and pro athletes. They discuss how law firms can apply high-performance training methods, build stronger BD teams, and shift from a volume-based to a strategic, results-driven approach.