Note sull'episodio
#28: Anna Cobb almost lost her life to a synthetic energy supplement. That experience made her to rethink what she was consuming and ultimately led to her creating the first okra sparkling water on the market.
In this episode, Anna shares the story behind building O’kra, the wellness beverage brand that went from an idea to being on the shelves at 11 Erewhon luxury grocery stores in California and a nationwide launch in Sprouts in May 2026. We talk about navigating the beverage industry, pivoting until you find product-market fit, and why okra was the best choice to create a beverage brand.
In this episode, you'll learn:
- Pivoting without quitting and the importance of isolation before launching
- Why okra has deeps roots in Black history and the benefits often overlooked
- What beverage founders can learn from brands like Poppi and Olipop
- How a viral LinkedIn post helped generate early momentum
- The strategy behind securing retail partnerships and scaling
🚨 Special Offer: Receive $10 off your O’kra purchase: https://loox.io/z/pjgYoi6Cf
Connect with Anna Cobb: Website → drinkokra.com Instagram → @drinkokra | @theherbalhottie TikTok → @drinkokra
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