"I am shit."

That's what a man from New Zealand told me when I asked him to finish that sentence. Two words. And he was living them. Unemployed. Living with his parents. No relationship. His life had become the exact mirror of the identity he'd installed in his own unconscious mind.

Here's what most people never realize: every sentence you start with "I am" becomes an identity statement. Not a hope. Not a goal. An identity. And your unconscious mind will move heaven and earth to make your behavior match your identity — whether that identity is "I am brilliant" or "I am worthless."

In this session, I break down exactly how identity works. The neutral ones (I am a white male, I am a teacher). The positive ones (I am joyful, I am compassionate, I am a child of God). And the less-than-positive ones that keep you trapped in cycles yo ...