Only two percent of travellers trust AI to book trips autonomously, yet major platforms are shipping agentic features regardless. The real risk is invisibility: discovery is moving to machine-readable systems, and brands that don't structure their data won't be found.

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About The Invisible Concierge

A five-minute morning briefing on AI, agentic search and the future of travel marketing, built for senior travel marketers who'd rather stay ahead than catch up. Every episode covers what's changing in how travellers discover, consider and book – from AI agents and agentic commerce to search visibility, audience behaviour, and what it all means for travel brands right now. Each episode is AI-generated and presented in an AI voice.

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