Jens Knoop turned a childhood obsession with chocolate into a £25+ million brand. In this episode, he shares the lessons behind building Knoops: why simplicity beats complexity, how passion scales, and why joy is the most powerful growth strategy of all. A story of obsession, brand-building, and legacy.

Expect to learn how obsession becomes legacy, why simplicity wins, and the joy that built a £25+ million brand.