Sammy and Elizabeth Kaufman are back for round two. In our first conversation, we broke down what freight forwarding and customs brokerage actually is. This time, we go deeper into how Kaufman Logistics actually runs the business day to day — how they price their services, how they win new clients in an industry where trust matters more than a pitch deck, and why logistics is fundamentally a relationship business dressed up as a technical one.

We cover Incoterms (EXW, FOB, DDP) and why understanding who owns the risk at each stage of a shipment can save a buyer from getting stuck holding the bag. Sammy and Elizabeth explain where their margin actually comes from, why they see themselves as service providers rather than middlemen, and how they've built a reputation on being proactive — calling clients with bad news before the client even kno ...