Abigail Lind writes content for manufacturers and industrial companies. She started out as a high school English teacher and cheer coach, picked up a master's in English, spent time in outside sales, and now works with everyone from mid market shops to Fortune 500 manufacturers on messaging and content.

We got into why marketing is still a hard sell inside industrial companies, how to prove value when the sales cycle runs three years, and where the handoff between sales and marketing actually breaks down.

What we covered

• Why marketing is still treated as overhead in traditional industries and how that shows up as agency churn
• Marketing qualified leads versus sales qualified leads, and who really owns the pipeline
• What happens to your customer data when a salesperson walks out the door with the spreadsheet ...