Anderson Lemos spent 17 years in manufacturing, ten of them on the floor as a manufacturing and applications engineer, before moving into commercial roles. Today he helps manufacturers price their products and aftermarket parts the right way, so their plants produce healthy margins instead of guessing.

We get into why pricing in manufacturing is inherited instead of designed, why a McKinsey study found a 1% price increase can drive an 8% increase in profit, and why so many manufacturers are sitting on parts that have been mispriced for years without anyone noticing.

What we cover:

• Why pricing is one of the most underleveraged levers in manufacturing
• The "smoke detector battery" problem: why nobody touches pricing until it's a crisis
• Why aftermarket parts carry far higher margins than new equ ...