What happens when the life you planned suddenly disappears… and you have to figure it out in real time?

For Joedy, that moment came just weeks before the first lockdown.

“I quit my job two weeks before the first lockdown…”

What followed was uncertainty, risk, reinvention, and the decision to keep building anyway.

Episode Overview

In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Joedy from Martejo Discount to talk about walking away from the corporate world, starting over during COVID, and adapting through constant change.

This conversation isn’t just about liquidation, auctions, or reselling.

It’s about:

finding a way forward during uncertainty

staying resilient when things keep changing

and trying to build something meaningful while the world s ...