What if your project finished on time, on budget, and delivered exactly what the contract required — and still completely failed?

This episode unpacks why contract compliance is not the same as customer success, and what to do about it.

In this deep dive into the source material from K.C. Barr's article "Customer Collaboration Over Contract Negotiation: Why Alignment Doesn't Hold Itself Together" — the third value of the Agile Manifesto explored through a practical, modern lens.

Resources discussed in the podcast: https://idex.studio/customer-first