Caitlin Bigelow | Blazil CMO on the Content Litmus Test That Actually Works
Note sull'episodio
"The posts that I've felt most vulnerable or most exposed tend to be the posts that perform the best."
You've got a content team, a brand voice, and a library of talking points — and none of it moves anyone. Caitlin Bigelow, CMO at Blazil, has watched this pattern from both sides: she grew a YouTube channel to over 120 million views telling stories to four-year-olds, and now she's coaching hundreds of companies through the exact same problem at the executive level. The audience changes. The mechanism doesn't.
In this conversation, Caitlin breaks down why storytelling — not polish, not production value — is what separates content that builds real trust from the AI-generated noise flooding every feed. She shares the two-part litmus test she uses to filter her own content, the personal pivot that took her from single-digit LinkedIn likes to a 7,000-follower audience without spending a dollar on ads, and the story of a stealth-launch marketing stunt so absurd it accidentally became true — she joked about getting her company kicked out of its co-working space, and then actually got kicked out.
What you'll walk away with:
- The two-question litmus test Caitlin uses to decide if content is worth publishing — or if it's what she calls "the death of content"
- Why the content people are most afraid to post is usually the content that performs best
- How Caitlin rebuilt an entire LinkedIn audience from zero after pivoting industries — and how long it actually took
- The manager's one-line question that reshaped how she thinks about every piece of content since: "What's in it for me?"
- Why the most effective brand marketing right now doesn't look like marketing at all — including the fake eviction stunt that turned real
#H2H #HumanConnectionPodcast #StartupLeadership #CompanyCulture #B2BRelationships
===
You can connect with Caitlin Bigelow here:
https://www.linkedin.com/in/caitlinbigelow
You can connect with Karl Pontau here:
www.thehumanconnectionpodcast.com
https://www.linkedin.com/in/kpontau
https://www.youtube.com/channel/UCUbf_bDWwB9KVrFn5Sj3u2w?sub_confirmation=1
Please like, subscribe, and share this episode with somebody you care about!