"So much of good marketing is listening and observing and seeing how a strategy needs execution. Very often, that's the gap." — Adarsh Varghese

You hired the agency. You approved the strategy. It looked great in the deck. Nobody checked with the person answering the phones.

Adarsh Varghese has spent 20+ years in digital marketing — including time at Google and Meta — and what he's learned is that the gap between a brilliant marketing strategy and real-world results almost never lives in the strategy. It lives in the context: who your customers actually are, how they actually behave, what your frontline team is actually doing every day versus what the handbook says they're doing. He walked into a salon to prep a pitch and found three staff members laughing at their phones while a customer waited at the counter. He told the own ...