In this powerful Season 3 episode, Luba welcomes Erika Sinner Inc. 5000 founder (2x!), Chief Empathy Officer, author of Pets Are Family, and the visionary behind Tiny Superheroes, an organization transforming hospital culture for children facing serious illnesses.

Erika's story is one of resilience, empathy, and purpose. Growing up with food stamps, an absent father, and instability, she learned early what it meant to crave safety—and that drive shaped everything she's built. From 14-hour days and 22 straight weeks of travel to prove her business concept, to building Directorie into a thriving life science marketing agency, Erika has proven you can have high performance AND deep care.

But this conversation goes beyond business. Erika shares the heartbreak of losing her dog Kingston to heart cancer and how that loss sparked he ...