6. Fashion Brands Are Starting to Care

Fashion brands aren't going to make a shift if no one is making the noise or push for it. People are fed up with cheap sh*t, and brands are starting to notice.

Sources:

The '3.5% rule': How a small minority can change the world: https://www.bbc.com/future/article/20190513-it-only-takes-35-of-people-to-change-the-world

The 3.5% rule: Understanding what makes protest powerful: https://www.hks.harvard.edu/faculty-research/policy-topics/advocacy-social-movements/35-rule-understanding-what-makes-protest